Branding.Digital Design.Art Direction


  • HOME
  • BIO
  • WHAT I DO

ENGLISH LANGUAGE COMPANY





English Language Company is the most awarded English school in Australia. Since 2002, ELC is privately owned and operated by former teachers and well-known by its quality, but now they also have a brand up to their standards. Rebrand, new communication and brand strategy, digital strategy, environmental design, photography art direction and new marketing materials was some of my tasks within this project.



TASKS



My main tasks in this project was:


Sales pitch
& branding
BRAND ROLLOUT
INTERIOR DESIGN
brochure &
Printing
WEBSITE DESIGN
PROMOTIONAL
PHOTOGRAPHY
ART DIRECTION

website videos



Snippet videos for ELC website.



at a glance.





ELC is doing a great job in keeping the branding rollout coming with a great team of teachers and staff to deliever an outstanding results.



Setting look & feel through photography



ELC photo shooting gave great personality to the brand. By having their own photo library ELC gains an extra edge over the competitors.



What's in the brand?



The concept of ELC brand came up after understanding their values and point of difference. Their customised English courses and outstanding methodology required a logo symbol that would be modular and easy to adapt to any environment. The brand is a combination of forward slash, the 'Letter E' combined with a stack of books and its colours take from their original scheme with softer and brighter tones to give it a fresh and young appeal.



Roll out and marketing materials



Branding is an extensive and thorough work with many components to make it work. ELC collateral materials involved the design of stationery materials, document/presentation templates, corporate brochure and many more.



Brand Guidelines



Any brand need rules and consistency to work, ELC brand guidelines has been a strong tool for the school to keep an eye to everything they communicate.



Promotional



ELC developed a range of promotional materials to distribute among their target audiences. They were used to launch the new brand and improve brand awareness.



Interior Design



The school went under and complete facelift. The premises has been renovated, refurnished and new graphics has been incorporated into the school to make sure the branding exercise was executed to the highest standards.



Website Design



ELC new website offers tools no other school has. Responsive design was combined with great user experience and the sleek interface features their own snippet video and photography.


SADAO VISUALS


BONDI BEACH — AUSTRALIA
m. 0411164455