ELC photo shooting gave great personality to the brand. By having their own photo library ELC gains an extra edge over the competitors.

The concept of ELC brand came up after understanding their values and point of difference. Their customised English courses and outstanding methodology required a logo symbol that would be modular and easy to adapt to any environment. The brand is a combination of forward slash, the 'Letter E' combined with a stack of books and its colours take from their original scheme with softer and brighter tones to give it a fresh and young appeal.

Branding is an extensive and thorough work with many components to make it work. ELC collateral materials involved the design of stationery materials, document/presentation templates, corporate brochure and many more.

Any brand need rules and consistency to work, ELC brand guidelines has been a strong tool for the school to keep an eye to everything they communicate.

ELC developed a range of promotional materials to distribute among their target audiences. They were used to launch the new brand and improve brand awareness.

The school went under and complete facelift. The premises has been renovated, refurnished and new graphics has been incorporated into the school to make sure the branding exercise was executed to the highest standards.

ELC new website offers tools no other school has. Responsive design was combined with great user experience and the sleek interface features their own snippet video and photography.